Limelight Reach Ads

Dynamic mobile ad insertion is easier than you think. Limelight Reach Ads features server-side intelligence that merges pre-roll and post-roll video ads with your content, reaching targeted audiences on mobile-optimized sites, apps, downloads, widgets, and games. You can change ads dynamically and even rotate multiple campaigns and advertisers within the same segment.

Our innovative cross-platform service integrates seamlessly with the leading publishing systems used by media companies and works in concert with popular advertising platforms, such as DoubleClick DART, Microsoft Atlas, and our own Campaign Manager. There’s no need to change your publishing, ad trafficking, or reporting systems. You and your advertisers can continue with the same operating infrastructure you’ve been using to sell and serve display ads on web pages.

• When a consumer requests your media, Limelight Reach Ads captures contextual information and passes it to the ad server.
• Our campaign manager or your existing ad server uses targeting directives to select the right ad.
• Limelight Reach Ads inserts the selected ad into the content file.
• The CDN delivers a version of your content that contains the ad.

Features:

• Targeted ad selection
• Full control of ad process
• Works in any environment—mobile-optimized sites, apps, downloads, widgets, games
• Support for rotation of multiple campaigns and advertisers within a single segment of content
• Integration with existing reporting and analytics systems, including measurement systems such as Omniture
• Integration with leading publishing systems and popular advertising platforms, including DoubleClick DART, Microsoft Atlas, and the Limelight Campaign Manager